Mechanisms to Engage an Online Community in Crowdsourcing: Insights from an Idea Contest in Training


  • Adriano Solidoro University of Milano-Bicocca
  • Francesco Aleotti University of Milano-Bicocca
  • Gianluigi Viscusi Imperial College London
  • Christopher L. Tucci Imperial College London
  • Davide Diamantini University of Milano-Bicocca



crowdsourcing, crowdsourcing contest, online communities, open innovation, knowledge sharing, co-creating, crowdsourcing desing and governance


Knowledge sharing is particularly important for co-creating, discussing, or acquiring innovative ideas. Crowdsourcing, as an enabler of open innovation, has raised the question about the kind of organising forms and/or managerial interventions it may require or underpin. However, there is little consensus in management studies on how to best design a crowdsourcing initiative (contest) with regard to the mechanisms to engage an online community. In this paper, starting from an exploratory case study on the project “Stati Generali della Formazione e del Lavoro” (General Assembly on Training and Work)—a crowdsourcing experience designed for a large community of professional trainers, planned and managed by University of Milano-Bicocca and AIF Academy (Associazione Italiana Formatori), a broad representative association of Italian trainers—we study the factors influencing the decision of the participants (a.k.a., solvers) to become involved (and to what extent) in a contest. The study could contribute to the debate on crowdsourcing by both underlining important governance factors involved and providing empirical evidence of the link between management strategies and crowdsourcing success.


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How to Cite

Solidoro, A., Aleotti, F. ., Viscusi, G., Tucci, C. L., & Diamantini, D. (2021). Mechanisms to Engage an Online Community in Crowdsourcing: Insights from an Idea Contest in Training. PuntOorg International Journal, 6(2), 196–212.